Panelbigdata
We analyze consumer thoughts and behavioral data.
Panel Big Data is an integrated platform that analyzes both survey results and big data
Panel Big Data combines consumer behavioral information
such as mobile app usage patterns, places visited in daily life, online/offline payment behaviors, etc.,
with consumer perceptions and profiles obtained through surveys to provide clients with deeper consumer insights.
The distinctive feature of Panel Big Data
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Capability to reduce data biasEmbrain analyzes data collected directly from panel members nationwide, rather than relying on biased data based on specific credit card companies or telecommunication providers. -
Understanding Profile InformationUnlike other data where the producer may remain unknown, Embrain collects over 300 pieces of demographic/lifestyle information from panel members, enabling profiling and segmentation analysis. -
Integrated Analysis of Big Data and ResearchThrough target surveys attached to hypotheses or insights discovered through behavioral data, it's possible to identify the reasons behind behaviors.
Going Beyond the Limits of Big Data,
Achieving Profound Understanding
By delving into the thoughts and perceptions underlying behaviors,
beyond the limits of big data which can only analyze behavioral outcomes,
it becomes possible to gain a deeper understanding of consumers.
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Profile
Demographic/LifestyleCollecting information on consumer segments such as age, occupation, and residence. -
Behavior
Big DataUnderstanding trends and behavioral patterns through behavioral data such as purchases, visits, and app usage. -
Think
SurveyUnderstanding consumer’s thoughts and perceptions through surveys.
