Offline Research
Infrastructure
FGD(Focus Group Discussion)
3 FGD(Focus Group Discussion) rooms are available
Gang Survey
3 Gang rooms (2 rooms for 30ppl, 1 room for 50ppl)
and 1 Cooking room are available
Face to Face Interview
We are capable of conducting personal interviews on a nationwide scale.
Telephone survey
70 CATI booths are available
Research Mode
FGD(Focus Group Discussion)
Definition
- A group discussion led by a trained moderator. A group of people are freely discussed their perceptions, opinions, and beliefs regarding specific topics.
Process
Strengths
- Good for gathering useful information through casual conversation
- Cost and time efficient relative to other qualitative modes
IDI(In-Depth Interview)
Definition
- One-to-one conversation between the interviewer and audience. The interviewer asks open-ended questions and gathers in-depth answers based on their knowledge and experiences.
Process
Strengths
- Useful for collecting insight about specific topics
- Robust for handling sensitive subjects
Face to face interview
Definition
- Personal Interview that the interviewer directly communicates with the audience in accordance with the prepared questionnaire.
Process
Strengths
- Enable to acquire reliable data with interviewer’s guidance
- Tolerable for long length of interview
Telephone survey
Definition
- Phone interview that Interviewers contact and gather information from eligible respondents via phone call
Strengths
- Cost and time efficient relative to other quantitative modes
- Ease of monitoring interviewers
- Not affected by seasons or weather condition
CLT(Central Location Test)
Definition
- Personal Interview at a certain location. Interviewer recruits respondents in the street and solicits them to the pre-arranged venue to ask for interview.
Process
Strengths
- Cost and time efficient relative to other quantitative modes
Gang Survey
Definition
- Personal Interview at a certain location(usually research company). Pre-recruited respondents are gathered in a certain place and answered the questionnaire with the guidance of moderator.
Process
Strengths
- High-quality responses from voluntary participation
- Accurate information provided by moderator to audience directly
- Highly secured
HUT(Home Use Test)
Definition
- Letting respondents use and test the product for a certain period in their real life, feedback and opinions over improvement are collected as evaluations
Process
Strengths
- Highly reasonable results through the real experience
