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   Message from CEO
   History
   Macromillembrain POWER
   Clients
   Macromillembrain Asia Survey
 
      
 
About Us > Macromillembrain POWER
 
 
 
  Macromillembrain can provide speedy and accurate information using 1.8 million Asia Panel and Maintains close relationship with panel member by ID verification, thanks survey and panel grade system every quarter.
   
Panel Status

 Korea


Total Panels : 1,036,803 (as of 10,2014)

Gender
Estimated Population
Macromillembrain
panel
Male
50.8%
45.5%
Female
49.2%
54.5%
13~19 Yrs.
14.1%
7.9%
20~29 Yrs.
19.4%
37.5%
30~39 Yrs.
23.0%
29.2%
40~49 Yrs.
24.2%
18.1%
50~ Yrs.
19.3%
7.3%

 
  ISAS is macromillembrain’s unique online survey solution with which anyone can embody the logics and use the features as required for survey without any difficulty. Specifically, the real-time survey status monitoring feature adds credibility to the survey.
     
 

Characteristics

 
  1. It solves the problems of offline survey: high cost
    - hiring many survey specialists; inefficiency
    - delay of developing marketing strategy.
  2. It helps save lot of cost of advertising and marketing research.
  3. It lowers research cost and enables small and medium sized businesses and individuals to reflect the voice of customers in decision making easily.
  4. It expedites research and analysis to help developing the marketing strategy faster.
   
 
 
What is Macromillembrain NPD Consulting?
  It stands for New Product and Service Development by which Macromillembrain provides the concept and strategy to develop new products through in-depth research and analysis of users and creative development process.
   
  Service Area
 
Planning Concept
Development
System & Detail
Design
Testing &
Refinement
Production
Ramp-Up
PLC Management
Market Analysis Market & Consumer Segmentation Concept Materialization Method
Concept & Design Evaluation
Prototype Evaluation Brand Indexing & Ad Effect Analysis
- Market definition
- Market
- opportunity
- Life style
- Attitude
- Benefit
- Purchase
- Design concept
- Application
- technique
- Market demand
- forecast
- Complement &
- improvement
- Final
- complement
- & improvement
- Brand indexing
- Ad effect analysis
- Customer
- satisfaction
- analysis (CSM)
- Service monitoring
Environment analysis Consumer needs analysis Marketing planning Marketing strategy
- Trends &
- competition
- environment
- Value > Benefit
- Needs analysis
- STP
- 4P
- Portfolio
- Line up
Concept development
- Targeting
- Differentiation
- factors
- Market feasibility
   
 
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