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About Us > Embrain POWER |
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Embrain can provide speedy and accurate information using 1.5 million Asia Panel and
Maintains close relationship with panel member by ID verification, thanks survey and panel grade system every quarter. |
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| Panel Status |
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| Korea |
Total panels : 526,955 (as of 12,2009) |
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Gender |
Estimated
Population |
Embrain
panel
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Male |
50.8% |
43.4%
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Female |
49.2%
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56.6% |
15~19
Yrs.
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10.6%
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18.9%
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20~29
Yrs.
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24.0%
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34.6%
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30~39 Yrs.
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25.2%
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27.5% |
40~49 Yrs.
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21.6%
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10.9% |
50~59 Yrs.
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18.6%
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3.7% |
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| China |
Total Panels : 320,000 at the
end of 2008 |
| Gender |
Estimated
Population |
EOL
embrain
panel |
Male |
51.5% |
60.0%
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Female |
48.5%
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40.0% |
~19
Yrs.
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29.4%
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1.6%
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20~29
Yrs.
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15.5%
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55.5%
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30~39 Yrs.
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17.5%
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27.0% |
40~49 Yrs.
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14.6%
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14.9% |
Above 50 Yrs.
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22.9%
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0.9% |
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| Taiwan |
Total Panels : 150,000 at the
end of 2008
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| Gender |
Estimated
Population |
Embrain
panel |
Male |
50% |
59%
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Female |
50%
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41% |
10~19
Yrs.
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10%
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18%
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20~29
Yrs.
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23%
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60%
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30~39 Yrs.
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24%
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17% |
40~49 Yrs.
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24%
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4% |
Above 50 Yrs.
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19%
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1% |
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| Japan |
Total Panels : 530,000 at the
end of 2008
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| Gender |
Estimated
Population |
Embrain
panel
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Male |
48.7%
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60.0%
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Female |
51.3%
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40.0% |
~19
Yrs.
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18.4%
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3.6%
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20~29
Yrs.
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11.6%
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28.1%
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30~39 Yrs.
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14.6%
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38.1% |
40~49 Yrs.
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12.6%
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20.6% |
50~59 Yrs.
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14.0%
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7.2% |
Above 60 Yrs.
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28.8%
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2.6% |
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ISAS is Embrain’s unique online survey solution
with which anyone can embody the logics and use the features
as required for survey without any difficulty. Specifically,
the real-time survey status monitoring feature adds credibility
to the survey. |
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Characteristics |
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- It solves the problems of offline survey: high cost
- hiring many survey specialists; inefficiency
- delay of developing marketing strategy.
- It helps save lot of cost of advertising and marketing
research.
- It lowers research cost and enables small and medium
sized businesses and individuals to reflect the voice of
customers in decision making easily.
- It expedites research and analysis to help developing the marketing strategy faster.
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| What
is Embrain NPD Consulting? |
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It stands for New Product and Service Development
by which Embrain provides the concept and strategy to
develop new products through in-depth research and analysis
of users and creative development process. |
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Service Area |
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| Planning |
Concept
Development
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System
& Detail
Design
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Testing
&
Refinement
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Production
Ramp-Up
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PLC
Management |
| Market
Analysis |
Market
& Consumer Segmentation |
Concept
Materialization Method
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Concept
& Design Evaluation
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Prototype
Evaluation |
Brand
Indexing & Ad Effect Analysis |
- Market definition
- Market
- opportunity
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- Life style
- Attitude
- Benefit
- Purchase |
- Design concept
- Application
- technique
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- Market demand
- forecast
- Complement &
- improvement
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- Final
- complement
- & improvement |
- Brand indexing
- Ad effect analysis
- Customer
- satisfaction
- analysis (CSM)
- Service monitoring
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| Environment
analysis |
Consumer
needs analysis |
Marketing
planning |
Marketing
strategy |
- Trends
&
- competition
- environment |
- Value > Benefit
- Needs analysis
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- STP
- 4P
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- Portfolio
- Line up |
| Concept
development |
- Targeting
- Differentiation
- factors
- Market feasibility
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In the 21st century the consumers’ opinion in the Asian territory, specifically in Korea, China, Japan and Taiwan,
has gained major attention in the world market. Japanese market is recognized as the leading group
while China retains the consumer cluster expected to take a leading role in the growth of global economy in the future.
With such situations in mind, to reflect the consumers’ opinion effectively on the industries and markets,
Embrain formed the C-NEWS Asian Network composed of the leading online survey firms in Korea, China, Japan and Taiwan. |
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Characteristics |
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We understand C-NEWS Asian Network takes a responsibility as a new consumer research network
that has not existed ever. It takes a different point of view in a different position from
the conventional overseas networks. It is unique in every aspect including the methodology of
information transfer.
Each member of C-NEWS Asian Network carries out online survey in a way suitable
for each country under the same research protocol and editing protocol and shares the research process
of acquiring intact information of consumers and result of such research with one another. |
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