| |
|
About Us > Embrain POWER |
 |
| |
|
| |
 |
| |
| |
Embrain can provide speedy and accurate information using 1.8 million Asia Panel and
Maintains close relationship with panel member by ID verification, thanks survey and panel grade system every quarter. |
| |
|
 |
| Panel Status |
|
| Korea |
Total Panels : 650,000 (as of 05,2011) |
|
Gender |
Estimated
Population |
Embrain
panel
|
Male |
50.8% |
42.3%
|
Female |
49.2%
|
57.7% |
15~19
Yrs.
|
10.6%
|
19.0%
|
20~29
Yrs.
|
24.0%
|
34.2%
|
30~39 Yrs.
|
25.2%
|
28.9% |
40~49 Yrs.
|
21.6%
|
13.4% |
50~59 Yrs.
|
18.6%
|
4.7% |
|
|
|
| China |
Total Panels : 550,000 (as of 05,2011) |
| Gender |
Estimated
Population |
EOL
embrain
panel |
Male |
51.5% |
60.0%
|
Female |
48.5%
|
40.0% |
~19
Yrs.
|
29.4%
|
1.6%
|
20~29
Yrs.
|
15.5%
|
55.5%
|
30~39 Yrs.
|
17.5%
|
27.0% |
40~49 Yrs.
|
14.6%
|
14.9% |
Above 50 Yrs.
|
22.9%
|
0.9% |
|
|
|
| Taiwan |
Total Panels : 150,000 (as of 05,2011)
|
| Gender |
Estimated
Population |
Embrain
panel |
Male |
50% |
59%
|
Female |
50%
|
41% |
10~19
Yrs.
|
10%
|
18%
|
20~29
Yrs.
|
23%
|
60%
|
30~39 Yrs.
|
24%
|
17% |
40~49 Yrs.
|
24%
|
4% |
Above 50 Yrs.
|
19%
|
1% |
|
|
|
| Japan |
Total Panels : 470,000 (as of 05,2011)
|
| Gender |
Estimated
Population |
Embrain
panel
|
Male |
48.7%
|
60.0%
|
Female |
51.3%
|
40.0% |
~19
Yrs.
|
18.4%
|
3.6%
|
20~29
Yrs.
|
11.6%
|
28.1%
|
30~39 Yrs.
|
14.6%
|
38.1% |
40~49 Yrs.
|
12.6%
|
20.6% |
50~59 Yrs.
|
14.0%
|
7.2% |
Above 60 Yrs.
|
28.8%
|
2.6% |
|
|
|
|
|
 |
| |
| |
ISAS is Embrain’s unique online survey solution
with which anyone can embody the logics and use the features
as required for survey without any difficulty. Specifically,
the real-time survey status monitoring feature adds credibility
to the survey. |
| |
 |
| |
Characteristics |
| |
- It solves the problems of offline survey: high cost
- hiring many survey specialists; inefficiency
- delay of developing marketing strategy.
- It helps save lot of cost of advertising and marketing
research.
- It lowers research cost and enables small and medium
sized businesses and individuals to reflect the voice of
customers in decision making easily.
- It expedites research and analysis to help developing the marketing strategy faster.
|
| |
|
 |
| |
| |
| What
is Embrain NPD Consulting? |
| |
It stands for New Product and Service Development
by which Embrain provides the concept and strategy to
develop new products through in-depth research and analysis
of users and creative development process. |
|
| |
|
| |
Service Area |
| |
| Planning |
Concept
Development
|
System
& Detail
Design
|
Testing
&
Refinement
|
Production
Ramp-Up
|
PLC
Management |
| Market
Analysis |
Market
& Consumer Segmentation |
Concept
Materialization Method
|
Concept
& Design Evaluation
|
Prototype
Evaluation |
Brand
Indexing & Ad Effect Analysis |
- Market definition
- Market
- opportunity
|
- Life style
- Attitude
- Benefit
- Purchase |
- Design concept
- Application
- technique
|
- Market demand
- forecast
- Complement &
- improvement
|
- Final
- complement
- & improvement |
- Brand indexing
- Ad effect analysis
- Customer
- satisfaction
- analysis (CSM)
- Service monitoring
|
| Environment
analysis |
Consumer
needs analysis |
Marketing
planning |
Marketing
strategy |
- Trends
&
- competition
- environment |
- Value > Benefit
- Needs analysis
|
- STP
- 4P
|
- Portfolio
- Line up |
| Concept
development |
- Targeting
- Differentiation
- factors
- Market feasibility
|
|
| |
|
s |
|
| |
|
