Due to rapidly changing market situation and diversification of
consumer needs, online survey is becoming more important tool in research
industry.
Online survey is no longer an option, a MUST.
Three essential elements of ¡°Panel¡±,
¡°Solution¡± and ¡°Online
survey know-how¡± are required to guarantee rapidness
and low-cost, benefits of online survey and enhance credibility of
survey.
Embrain has worked hard consistently to satisfy all the three elements
since 1999 when they were not familiar with online survey.
Embrain has various know-how¡¯s on online survey.
Design
of questionnaire
*
Embrain can make general questionnaire
best-fit for online environment using the know-how on
online survey accumulated for several years.
Survey questionnaire
*
Embrain runs various surveys quickly using
ISAS (Internet Survey Automation System) developed by
Embrain Research Institute with online survey specialists:
Web-up job is done promptly because the web questionnaire
is prepared using MS Word format questionnaire as it is.
Sampling
*
Embrain uses various DB information on
the existing panels to select best-fit respondents.
*
Embrain maintains stability and credibility with over
1.5 million panels nationwide that passed ID check.
Survey management
*
Embrain can use various survey methods
such as video and image evaluation.
*
Embrain manages schedules effectively by real time monitoring
of survey processes.
*
Embrain has its own know-how¡¯s such as thorough screening,
random rotation of examples and verification by time check.
*
Embrain can manage in-depth survey such as DDI (Diary
Depth Interview), online FGD and online HUT.
Result analysis
*
Embrain provides extensive survey report
using its thorough understanding of the online survey
and panels.
Embrain provides quick and accurate online survey results using
large panel DB, automation solution and online survey know-how.