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   Marketing Research
     Introduction
     Research Sectors
     Methods
   Online Survey
 
 
 


The Contents of Business > Marketing Research > Marketing Research Methods
 
 
Definition
Creative workshop is to suggest the research result to consumers and derive the evaluation opinions and ideas
   
Objectives
To get the solution from the relevant consumers for the problems derived from the research
   
KSF
Selecting the consumers much interested in the product/service
Sharing enough information in advance
Skillful moderator to lead the workshop
   
   
Definition
A consumer evaluation system that enables the quantification/objectification of data by giving a visual/audio stimulus to the respondents and making the consumers to mark the grade points (preferences) by scrolling immediately
 
   
Objectives
To evaluate Corporate Identity (CI), Brand Identity (BI), Product Identity (PI), Design Identity (DI) and Sound Identity (SI)
   
KSF
Extracting the image and sound source
Structured questionnaire and web programming
Statistic analysis techniques
Definition
Concept test is to refine the ideas and try to forecast marketability by measuring the market attractiveness (acceptance, needs, intention to purchase) through quantitative and qualitative evaluation of the derived concepts by target consumers.
 
   
Definition
Target user profiling is the process to embody the target user images of the relevant research based on the research results. It is often used to understand the target consumer market for deriving concept ideas.
 
   
Definition
Concept specification is to embody the concepts through defining the idea, features, target consumers, acceptance and describing the application scene.
Concept
 Through vertical scanning
Solution
/Device
  • Vertical Form
  • Glass window (polycarbonate)
  • Free document size
  • 2400 dpi, 48 bit color
  • 410mm X 300mm X 17mm, 1410g
User Profile
  • Single career men and women in 20’s to 30’s leading the trends
  • Active participant in office work
  • Highly active
Value > Benefit
  Efficient & Fashionable work > Free working, Sensible, Space saving
User acceptance
  4.84
Technology embodiment potential
  Able to apply present technology -> Able to commercialize in the second half of 2004
Scene
My office is my second home. Therefore I want to decorate my own space in a comfortable and stylish way. But the work efficiency is also important. I have to scan documents in various sizes and can make it for any size using Through Vertical Scanner. I can see the document being scanned through transparent window that it reduces the scanning errors. When I deal with documents, I often feel bothered by stuffs. what is good with Through Vertical Scanner is that I can put it in the book shelf when I don’t use it. When clients visit my office, they envy my clean environment.
 
   
Definition
Visualization is to embody the derived concepts visually by rough sketch, story board, rendering and design modeling to help customers understand the concepts better and suggest the specifications and design of the concept goods.
 
   
 
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