Understanding the trends of the market, technology and society

Desk research
Expert interview
Market channel Survey
Town Watching

Finding the variables of value and priority

Consumer A&U (Attitude & Usage)
In-depth Interview - FGD, Laddering, DDI, In-depth Interview
User Observation - Video Ethnography, Home Visits, Shadow Tracking, POP

Finding the opportunity territories and creating ideas

Brainstorming
Web community Board
Scenario Making

Specifications, brand development and testing

Creative Workshop
Expert Delphi
Visual Positioning
Concept Test

Finding the areas for complement and improvement… and forecasting the market demand

CLT(Central Location Test)
Gang Survey
Clinic Test
HUT(Home Use Test)

Brand index and advertising effect analysis

Brand Index
Advertising effect analysis
Customer satisfaction measurement
Service monitoring